![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/0039c439-1287-42a8-8fe2-734355a6d7e7_rw_1920.jpg?h=c4b4f6cd68b4900e4033df5dd5891343)
Customer Personas
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/3db86da8-45f1-4a1a-b359-34d579ebceac_rw_1920.jpg?h=7621d2a49da6df4c33ca738b3ceb6d1e)
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/03d7a22f-1726-4f86-b797-850a78b7b362_rw_1920.jpg?h=24e63778b1b3a3ef1ea79659021c621b)
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/2daac23e-2536-4dfa-90ab-6f1b4738d316_rw_1920.jpg?h=1dbcf769c797a7db42c79e41cdcdc882)
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/e86b1f80-08f2-408e-a917-bf3e2e596654_rw_1920.jpg?h=0e9ccc756a6d0667cf49c8691d931405)
Individual Customer Journeys
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/a3fa68ec-2509-4ba9-8674-93117fad80cb_rw_1920.jpg?h=65b094402519a90804dd074d4feaf85b)
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/cdc58e80-936e-4c7c-8a1b-93e6b76b760c_rw_1920.jpg?h=53f62b3d7bbdf954c33304204fb4ad35)
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/6504564c-baa0-4b57-879d-d07ef447662f_rw_1920.jpg?h=d4cb7f87add0d842ac03263bfb985af9)
Initial Wireframes
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/ff500259-033e-49e4-907a-f4ccde5d9b40_rw_1920.jpg?h=7b3d8ccacaa6f40597a8330a8b34f691)
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/aa21b44d-93eb-4680-a391-cc4a3911abb2_rw_1920.jpg?h=47bee43b8ec96ccfc953bf35a953b38b)
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/7be1b730-5723-4984-ab07-cf234a73529f_rw_1920.jpg?h=2363574daf3cf43ca7333da14600623e)
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/beaaff2c-8853-461a-a228-950c2911e31d_rw_1920.jpg?h=60d7de86534592a5a436bab64e74711b)
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/f98065a9-e8e9-45c6-9c8b-4e7c962077ec_rw_1920.jpg?h=1556d7d7d15f24636a5284e526529f82)
Concept Designs
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/2679f59a-e6be-462a-9900-ede67869988b_rw_1920.jpg?h=37de97f7c1b514405f78e072885c09a1)
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/dd46351e-ec2c-426d-b618-814c6293005a_rw_1200.jpg?h=79dad0c28b3860a3523ff18d3dc2c3e3)
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/dd86f9d9-e57b-4a9c-ab89-07eacebb8339_rw_1200.jpg?h=8b185bd39d8178c023b5678c5865bfa2)
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/2d52ff1d-75ef-4b4e-957f-829498ac487c_rw_1200.jpg?h=a3d6a063e7d41519a7e6f935c94a95c6)
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/9a9e3ac3-2555-41ff-b647-09928b7ab17e_rw_1200.jpg?h=d04c34d7243f4445fe111ebd31323b75)
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/47f8971a-f120-4933-be9d-b185bfcec4cd_rw_1200.jpg?h=84dbe095bbdc8b827430b04bd480ea37)
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/5ef6be98-2916-4b1f-9662-644ac7653beb_rw_1200.jpg?h=ba4aa53c278c89a899c3069a02491a34)
Designed and built Hyva CPQ using the Cincom platform. Ran UX workshops to determine best practice which led to establishing design direction and branding for the online platforms