Existing brand mark analysis
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/58e7ee22-6386-4101-8871-8dab6f71fa18_rw_1920.jpg?h=4a78f7268f4b04c09c5ae7439a580633)
Existing Brand Layout Analysis
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/773332fd-c7fb-4f38-b032-ec08f8e0a290_rw_1920.jpg?h=bd17f6b6d84f6ba9fc8e80b70fbc3c02)
Re-drawn Logo Overlaid With Existing Logo Show Problems
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/220331bf-4582-4bfc-a0ef-38a485775c44_rw_1920.jpg?h=1003dba87712cf7995abe28c839f7598)
Re-drawn Logo Mark
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/263e6cb0-0c7b-4073-98b8-befb1f67cb6c_rw_1920.jpg?h=ecb441ac88343f17df4453e211d814ea)
Modernised Version - Construction
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/124be0fe-407e-4b12-a9cf-e988fb47da2b_rw_1920.jpg?h=c2ba5487db57f6d39013a98a7e0a56ee)
Final Re-designed Logo
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/d544c9c9-ea7b-487a-9778-301924eb74df_rw_1920.jpg?h=b019040a57c59305078a5e6092ae72a8)
With Product Names
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/ff5c9563-cc87-4033-8849-e7c6171aa1ce_rw_1920.jpg?h=9038632cd97ede38cf1dd2d83dfb2bcb)
![](https://cdn.myportfolio.com/812ed873-be9d-4d74-a7a6-bd8abbc7739f/34595a08-52db-4067-8d78-c2a744e96d6e_rw_1920.jpg?h=b973e069cf2c027a6fc7d4eff19d9ef8)
Rebranding for UTC company Fireye. They make industrial control units across a range of industries including power stations and aerospace applications.